OUR STORY

L’VED 29:11 is the evolution of a decade-long dream.
Originally founded in 2011 as LoveJaded Designs by Brooklyn native Ashley Lara, the brand grew from a small room filled with wire, stones, and big prayers. It began as a handmade accessories line, blending art, urban culture, and fashion - and over time, it became something deeper.

In 2025, LoveJaded grew into L’VED 29:11, a name pulled straight from Jeremiah 29:11


"‘For I know the plans I have for you,’ declares the Lord, 'plans to prosper you and not to harm you, plans to give you a future and a hope.’"

Because sometimes what you build with your hands, God has already shaped with His plans. Now, every wire, every stitch, every stone holds more than style -it carries intention, it carries faith, it carries purpose.

We believe exclusivity shouldn’t cost your peace.
That’s why we source high-quality, tarnish-resistant (nickel-free, hypoallergenic) wire, semi-precious stones, and beads - so you can shine without guilt.

What started with accessories has expanded into a full canvas: jewelry, fiber art, and home pieces - each one crafted to be worn, carried, or displayed with pride.


Because you’re not here by accident.
You’re L’VED — by design.

Originating from a Brooklyn bedroom to hearts around the world - L’VED 29:11.
Created with promise. Crafted with heart.